Gandour is a food and confectionery company founded in 1857 in The Middle East. It is a company steeped in history and an integral part of local culture in the region.
The key objective was to create a new iconic brand marque for Gandour, capturing the essence of the company in a simple, yet modern way. The new brand marque needed to present Gandour as a contemporary company but without alienating existing customers and stake holders. Our focus was to ensure that the new logo referenced key symbology from previous iterations as a means of continuing tradition. We chose to highlight the bellboy and flag elements, therby creating a marque that hinted to the past but also provided a platform for the company going forward.
The new Gandour logo will be rolled out across their entire range throughout 2015. Designed in collaboration with Socio Design