Anti-Sports League
The Anti-Sports League is the vision of designer and entrepreneur, Glen Liberman. Glen sought to create a "league" of fictitious teams whose fans feel that "it's okay to not like sports." The goal is to unite these individuals who may not have (or want) a sports team to call their own.
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On the design side, Glen collaborated with associate and friend Mark Bloom of Mash Creative to design the ASL logo, custom typeface, and team jerseys / shirts. Utilizing the bold graphic application that can be found on professional sports team apparel today, Glen and Mark created the visual aesthetic that represent the Anti-Sports League.
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Logo thought process - "Glen wanted me to create a memorable marque that would essentially sum up 'anti-sports'. The finished marque has several meanings to it., firstly the hexagon is non aero-dymanic - unlike a spehere or ball so commonly used in sports, a hexagon won't roll easily and is the very opposite to an aero-dynamic shape. The second meaning is a diagonal line used to symbolise 'anti' and lastly, the initials A, S and L from 'Anti-Sports League' make up the final marque" – Mark Bloom
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You can purchase the t-shirts from www.antisportsleague.com