TVC Group is a creative agency with ‘content ’at its heart. Mash Creative
worked alongside TVC to design an identity that was contemporary, fresh
and adaptable.
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At the very core of the TVC identity is the highlighter mechansim which is
used to highlight statements or words of importance. The colour palette of
dayglo pink, yellow, green & blue have been chosen to reflect the colours
of a highlighter pen.
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To acheive a strong brand identity the ‘highlighter’ mechanism has been used
extensively throughout the rebrand - from the webiste and print collateral,
right through to custom printed highlighter pens.
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The TVC stationery set boasts 5 colours including 3 neon inks. The business
cards have been duplexed and include a debossed logo. Custom compliment
slips and address labels allow the user to highlight a compliment/message
with a highlighter pen.
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The TVC site includes heavy use of showreels and case studies but is designed
to be easily updated.
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The homepage allows the site user to quickly link to any part of the website
without the need to use the top navigation if so desired.
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Visit the website:  www.tvcgroup.com