Aim: To create a strong and purposeful identity that is both versatile yet
functional. The Truth brand is defined by a strong typographic style and
expression. This, used in conjunction with a bold colour palette, helps to
achieve a distinctive, clear look for the brand. Colour overlays, abstract
type layout and a bespoke illustration help to challenge the space and
create a unique, individual style.
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Result: A 48-page, perfect bound brand guideline book for Truth. As part
of Truth’s brand refresh and to ensure a consistent message was kept
throughout all future Truth brand communications, we designed & wrote
a set of guidelines to be used as a designers aid.

Work completed at Socio Design.

We produced a unique illustration for Truth Consulting that had to sum up
their dynamic approach to market research. Time was spent researching
botanical illustrations at The British Library from the 1800 - 1900’s to gain
a thorough understanding of the illustration style, this helped to achive an
authentic look to the finished piece.
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The montage consists of a number of different woodcut illustrations that
have been manipulated in photoshop. The entire piece was then screen
printed to achieve a more natural look and feel.

Work completed at Socio Design.