Australian start-up ‘Tomorrow is...’ commissioned Mash Creative to create
their new identity.
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Life design business ‘Tomorrow is... ’ aims to appeal to women wanting to
learn about healthy ageing, making serious money, expanding mindsets
and of course, having fun.
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Aim: Create an identity that reflects good design, femininity, simplicity,
success, purpose and strength.
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Result: A distinctive brand identity that does just that! The identity also
consists of an adaptable stationery set which includes a perforated
letterhead. The top section of the letterhead can be torn-off to be used
as a compliment slip and/or address label.
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Thought Process: Keeping the 't' of ‘tomorrow’ in lowercase gives the
logotype a softer edge than using a capital 'T'. The two 'r's' of ‘tomorrow’
have been bought together to portray friendship, unity and closeness.
The word 'is' has been italicised making it easier to distinguish between
the two words and create a visual lead onto the ellipsis.
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A stand alone marque was created which also helps to reinforce the meaning
of unity, friendship and closeness. The lowercase ‘i’ is supposed to represent
a person with its arm round the ‘t’.

• — Identity