Mash Creative

With consumerism at an all time high and brand image playing an ever more
important role in consumers buying choices, we felt an overwhelming desire
to challenge what has become ‘The Norm’.
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At Mash Creative we believe there is a niche in the market for a collection of
products which turns conventional branding on its head. S/O/T/O (State of
the Obvious) is a range of merchandise and apparel which does just that.
As the name may suggest, the collection consists of branded items which
State the Obvious’. S/O/T/O uses the products description to create a unique
brand identity.
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The collection currently consists of Tote Bags, Notebooks, Mugs, T-Shirts and
Posters. Each product is supplied with custom branded packaging (selected
resellers) which utilises the S/O/T/O theme - ‘This is my Mug Box’, ‘This is my
Degradable Polythene Postal Bag’ for example.
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The S/O/T/O collection is designed to have a playful, modern and bold brand
image which is flexible enough to be adapted across a wide variety of items.
The collection will continue to grow with many other products already in
the pipeline.
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We care about the environment which is why all our S/O/T/O products are
sourced and printed in the UK. Where possible we try to use eco friendly
options including degradable and recycled packaging.
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S/O/T/O - A Collection by Mash Creative is available to buy from:
Magma Books / Counter-Objects

S/O/T/O Tote bags are printed single sided with a 10cm wide gusset all
round, our bags measure 38cm (wide) x 43cm (high). Long handled and
double-stitched for even greater strength.
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Small printed detail reads: “This is a 100% cotton Black Tote Bag. It has been
lovingly screen printed with white ink. It can be used to hold almost anything
and is much kinder to the environment than a plastic carrier bag.”
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Available to buy from: Magma Books / Counter-Objects

Printed both sides onto high quality glazed black ceramic earthenware mug
with custom designed and printed protective boxes*
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Printed detail reads: “This is a black ceramic mug which has been lovingly
screen printed with white ink. It can be used to hold a wide variety of hot
and cold beverages.”
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Available to buy from: Magma Books / Counter-Objects

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*Selected resellers only

Printed on 100% cotton, modern fitted t-shirts. Currently availbable in black
with white print in sizes medium and large. Other colour and size options
coming soon.
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Printed detail reads: “This is a 100% cotton Medium Black T-Shirt. It has
been lovingly screen printed with white ink. It is a unisex item that can be
worn with almost anything and worn almost anywhere.”
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Available to buy from: Magma Books / Counter-Objects

S/O/T/O Notebooks have been bound in Wibalin Buckram over 2250 micron
board. Silver or clear foil debossed cover with 92 pages of 140gsm acid free,
sized cartridge paper inside. Hardback sewn and case bound.
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Printed detail reads “This is a 92 page, A5 Black Notebook. It can be used to
write or sketch almost anything and can be taken almost anywhere.”
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Available to buy from: Magma Books / Counter-Objects

— S/O/T/O