Mash Creative were comissioned by Black Watch Global - an intelligence and
risk management consultancy to rebrand their existing identity.
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Aim: Create an identity that summed up what BWG were about - a company
with global expertise extending across Africa, Asia and the Middle East.
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Result: A unique, modern and flexible brand identity that will help establish
BWG as a market leader. The re-brand also included stationery and a perfect
bound 40-page set of brand guidelines (available to buy here)
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Thought Process: The marque consists of four chevrons which portray the
four corners of the globe. All four chevrons point to the centre to symbolise
how research, analysis, intelligence and communications all come together
to meet mission critical objectives. The reverse of the stationery features
a repeat pattern that stems from the logo marque mirrored on the front.